Sirca Paints India, known for its premium wood coatings and decorative finishes, has named ONEDIGITAL as its new creative agency partner after a competitive multi-agency pitch.
Strengthening Brand Storytelling
Under this mandate, ONEDIGITAL will develop integrated communication strategies across both digital and traditional platforms. The agency will manage the brand’s diverse product portfolio, which includes Italian wood coatings, decorative paints, and architectural finishes. Moreover, ONEDIGITAL will work closely with Sirca to strengthen its brand presence, deepen engagement with key stakeholders, and support the company’s ambitious growth plans in India.
Notably, ONEDIGITAL is a full-service marketing and communications agency specialising in the architecture, design, and interior product sectors. Their focus on design-first thinking and domain expertise makes them an ideal partner for brands operating in the design and lifestyle space.
Leadership Voices on the Partnership
Commenting on the collaboration, Chirag Goel, Associate Director at Sirca Paints India, said,
“At Sirca, innovation and quality have always been our foundation. As we advance our brand journey, we sought a partner who truly understands the intricacies of design-led communication. ONEDIGITAL’s creative thinking and deep understanding of our sector made them the perfect choice.”
Adding to this, Har Asis Kaur, Communication Account Director at ONEDIGITAL, noted,
“We are excited to join hands with Sirca Paints India, a brand that defines elegance and craftsmanship. This collaboration allows us to craft impactful creative strategies that resonate with professionals and consumers alike, reinforcing Sirca’s leadership in the design ecosystem.”
A Strategic Move for Growth
This partnership marks a pivotal step for both brands. Sirca aims to intensify its marketing efforts, while ONEDIGITAL continues to expand its influence within the architecture and lifestyle sectors. With a shared vision for excellence, the collaboration is poised to create compelling narratives that drive deeper brand connections.
