Coca-Cola has added a refreshing twist to fright this summer with its latest spot under the #JustAddCokeZero campaign. Starring Bollywood actor Tiger Shroff, the ad playfully suggests that even a jump scare feels “great” when paired with an ice-cold Coke Zero.
A Chilled Twist on Classic Horror
The ad unfolds with a typical horror setup: a suspenseful jump scare. However, the scare comes to a hilarious halt when the female lead runs out of Coke Zero. Cue Tiger Shroff, who delivers his viral catchphrase, “Choti Bacchi Ho Kya?”, breaking the tension with humor.
The balance of the spooky universe is quickly restored when Shroff swiftly orders a Coke Zero via Swiggy Instamart, receiving it in under 10 minutes. With Coke Zero back in hand, the jump scare resumes—this time, making it taste refreshingly guilt-free.
Smart Brand Integration with Youth Appeal
Tiger Shroff, known for his fitness-oriented image and youthful appeal, has been the face of Coke Zero in India since February 2023. His association taps perfectly into the brand’s target demographic—young, health-conscious consumers looking to enjoy indulgences without the sugar overload.
Adding to the campaign’s charm is the clever integration of Shroff’s “Choti Bacchi Ho Kya?” line, which previously went viral, making the ad both relatable and memorable.
Earlier, Kriti Sanon had fronted a similar campaign for Coke Zero Sugar, emphasizing the brand’s consistent strategy of connecting with Gen Z and millennials through popular culture and trending moments.
Collaboration with Swiggy Instamart
Interestingly, this ad subtly spotlights a collaboration between Coca-Cola and Swiggy Instamart. In the film, Shroff effortlessly adds Coke Zero to his Instamart cart, and a delivery rider appears almost instantly—highlighting Swiggy’s promise of lightning-fast grocery delivery.
Coke Zero: A Sweet Story Without the Sugar
While today’s Coke Zero champions guilt-free refreshment, Coca-Cola’s journey toward a sugar-free option wasn’t immediate. Originally introduced in 1886 as a headache remedy by Dr. John Pemberton, Coca-Cola has seen massive transformations over the decades.
Responding to rising concerns about sugar consumption, Coca-Cola launched Tab in 1963, its first diet cola aimed at weight watchers. This was followed by Diet Coke in 1982, and eventually Coke Zero in 2005, crafted to mirror the classic Coca-Cola taste but without sugar.
Today, Coke Zero remains a key pillar of the brand’s portfolio, helping it stay relevant amid global shifts toward healthier lifestyles.
