Pizza Hut India, the popular QSR brand under Yum! Brands, has partnered with MoEngage, an insights-led engagement platform. The collaboration is focused on upgrading Pizza Hut’s digital communication and enhancing how it connects with today’s fast-evolving consumer base.
Smarter Martech for Faster Results
In an effort to improve operational efficiency, response times, and platform features, Pizza Hut evaluated multiple Martech partners. MoEngage emerged as the top choice, offering a perfect blend of scale, capability, and support.
“MoEngage stood out because of three things—advanced analytics, scalability, and a highly responsive support team,” said Manish Gupta, Chief Digital and Technology Officer, Pizza Hut India. “Their AI-enabled platform will help us create smarter, more relevant programs. We’re excited to tap into new, intuitive ways to speak to our customers and significantly improve satisfaction metrics.”
Aligning Strategy with Customer Needs
With this partnership, Pizza Hut plans to tap into real-time consumer behavior and roll out personalized messaging across multiple channels—including app, web, email, and messaging platforms. This strategic move reflects the brand’s commitment to building cohesive and context-rich customer journeys.
“We’re thrilled to work with a leading QSR brand like Pizza Hut,” said Yash Reddy, Chief Revenue Officer, MoEngage. “Our goal is to help them set new benchmarks in customer experience and engagement using our technology.”
What Comes Next?
MoEngage will support Pizza Hut in deploying AI-powered personalization, crafting insight-driven campaigns, and executing omnichannel communication strategies. The collaboration aims to drive long-term brand loyalty and meet customers with the right message at the right moment.
In Summary
This partnership signals Pizza Hut India’s strategic focus on improving customer engagement through data, creativity, and innovation. With MoEngage as its Martech ally, the brand is ready to deliver not just great food—but also meaningful, digital-first experiences.
