Techmagnate, an SEO-first digital marketing agency, has secured the digital mandate for Aviva Life Insurance Company India following a competitive multi-agency pitch.
As part of the engagement, Techmagnate will lead Aviva’s digital marketing efforts, focusing on boosting the insurer’s online visibility, deepening customer engagement, and supporting long-term business growth through innovative digital strategies.
Driving Digital Growth in Insurance
Sarvesh Bagla, CEO and founder of Techmagnate, expressed enthusiasm about the partnership:
“We’re thrilled to welcome Aviva Life Insurance to our portfolio. This win reflects our strong track record in the financial services space and the trust brands place in us to deliver performance-driven digital solutions.”
He added that the life insurance sector is undergoing a significant shift toward digital-first engagement.
“With consumer behavior rapidly evolving, our data-led strategies will help Aviva stay ahead of the curve and deliver personalized, effective campaigns.”
A Shared Vision for a Digital Future
Speaking about the collaboration, Vinit Kapahi, Chief Marketing Officer at Aviva Life Insurance, said:
“At Aviva, our purpose—‘With you today, for a better tomorrow’—drives everything we do. We needed a digital partner that not only understands our mission but aligns with our commitment to protect and empower Indian families.”
He noted that Techmagnate stood out for its deep understanding of the insurance landscape and its strong technical capabilities.
“Their approach resonated with our values, and we’re excited to embark on this journey to elevate our brand digitally.”
Strategic Digital Goals
The mandate includes digital strategy, performance marketing, and campaign execution tailored to meet the evolving needs of today’s insurance customers. The partnership aims to deliver measurable business outcomes while reinforcing Aviva’s position as a trusted life insurance provider in India.
