To mark its 50th anniversary, Paragon Footwear has launched a heartfelt campaign titled ‘Zid, Chalte Rehne Ki’. Moving away from product-centric messaging, the campaign celebrates the spirit of everyday resilience, using the emotional lens of a father-daughter relationship to tell its story.
A Tribute to Everyday Heroes
Created by Turmeriq, the brand’s creative agency, the campaign showcases a father’s quiet determination to support his daughter’s future. Without focusing on footwear, the narrative underscores Paragon’s deeper brand philosophy: walking forward through life’s challenges—with purpose and care.
Walking With Purpose for 50 Years
Sachin Joseph, Executive Vice President – Marketing and IT, Paragon Footwear, reflected on the campaign’s emotional core:
“As we celebrate 50 years, we wanted to shift the spotlight to the unsung heroes—the ones who walk forward every day not for themselves, but for the people they love. This campaign is for them.”
Creative Simplicity with Emotional Weight
Rahul Guha, CEO of Turmeriq, shared the creative intent behind the film:
“We chose to remove the noise and focus on something simple, yet powerful. The story is about everyday optimism, quiet grit, and that inner push to keep moving—values that mirror Paragon’s own journey.”
A Pan-India Campaign with Local Connect
The film is being distributed across TV, digital platforms, cinema, radio, and outdoor media, ensuring reach across both urban and rural India. By rooting the story in relatable, real-life moments, Paragon aims to deepen emotional engagement across diverse audiences.
A Legacy of Trust, Built One Step at a Time
As Paragon enters its sixth decade, the brand continues to align itself with the lived realities of its consumers. The campaign is less about showcasing shoes—and more about celebrating the journeys people take in them.
