Kalyan Jewellers has launched a heartwarming digital campaign for Poila Boishakh, spotlighting Kabi Gaan—a traditional Bengali art form of poetic exchange. Featuring brand ambassador Ritabhari Chakraborty, the campaign brings together heritage, emotion, and elegance to mark the Bengali New Year.
Blending Culture with Contemporary Charm
At the center of the campaign is a short film that portrays a married couple engaging in Kabi Gaan, a lyrical duel that blends wit with warmth. Through this poetic interaction, the couple celebrates new beginnings and their deep-rooted bond. The narrative culminates in a symbolic gesture—when the husband presents his wife with a piece of jewellery from Kalyan Jewellers, reinforcing the idea of love expressed through meaningful traditions.
Honouring Traditions, Inspiring New Moments
Speaking to the brand’s philosophy, the film reflects Kalyan Jewellers’ commitment to embedding local culture within modern storytelling. As the brand continues its expansion into global markets, it remains deeply rooted in its core values of craftsmanship, family connection, and cultural celebration.
This Poila Boishakh campaign not only showcases the beauty of Bengali customs, but also connects them to the universal themes of togetherness, memory-making, and gifting traditions that endure through time.
Jewellery That Speaks the Language of Love
By weaving Kabi Gaan into its festive campaign, Kalyan Jewellers reinforces its position as more than a jewellery brand—it becomes a curator of moments that are poetic, personal, and precious. The film encourages customers to celebrate the New Year with gifts that reflect emotion, tradition, and timeless design.
