Jaquar, the premium bathware brand, has launched a new global ad campaign that reflects its expanding international footprint. Conceptualised by Enormous, the campaign features two ad films—Footsie and Singer—both shot extensively across Europe.
Designing Spaces for Expression and Escape
The new campaign is centered on a powerful idea: the bathroom as a space for uninterrupted peace, intimacy, and self-expression. While Footsie captures quiet, romantic moments between two people, Singer celebrates the joy of being unapologetically yourself—behind a closed bathroom door.
Together, the films showcase how Jaquar products help shape emotional and transformative spaces in people’s everyday lives.
Brand Voices on the Vision Behind the Films
Sandeep Shukla, MARCOM Head at Jaquar Group, shared:
“This campaign reflects our commitment to designing more than just functional bathrooms. We want to create spaces where people can relax, reset, and reconnect—either with others or with themselves.”
Ashish Khazanchi, Managing Partner & CCO at Enormous, added:
“Our goal was to capture those rare, emotional moments where people are fully present. The campaign celebrates freedom, self-connection, and how Jaquar enables those experiences through thoughtful design.”
Rolling Out Across Global and National Platforms
The campaign will air during IPL 2025, ensuring high-impact visibility across India. It will also run across sports and entertainment channels, cinema, out-of-home (OOH), and digital platforms, amplifying Jaquar’s global positioning while reinforcing its emotional brand promise.
