Uber India has launched a fresh campaign for its bike taxi service, Uber Moto, with Australian cricketer Travis Head leading the narrative. In this lively campaign, Head steps into the role of the mischievous and quick-footed “Hyderabaddie.”
Developed by FCB India, the campaign combines cricket, local humour, and smart mobility to connect with young, urban audiences.
Cricket Meets Culture in Hyderabad
The story begins with a musical teaser that introduces Travis Head in his new, cheeky role. He leads a group of pranksters—the “Hyderabaddies”—who stir up playful trouble across rival teams. Each time they pull off a prank, they zip away on Uber Moto, showing just how fast and easy the service really is.
This mix of humour and action keeps the campaign light and engaging, while still delivering a clear brand message.
Built for the Fast-Paced Life
Ameya Velankar, Head of Marketing, Uber India, shared the thinking behind the campaign:
“Motorbikes are the go-to for many Indians, especially younger users. Uber Moto is perfect when time is tight and the city is crowded. We promise a ride within 3 minutes, and this campaign brings that idea to life in a fun, bold way—especially during the cricket season.”
By tapping into the cultural moment and Travis Head’s growing popularity, Uber aims to deepen its relevance with Gen Z and millennial users.
A Cricketer with a Twist
Mayuresh Dubhashi, Chief Creative Officer at FCB India, added:
“We didn’t want this to be just another ad with a cricketer. So, we gave Travis a unique spin. Making him the ‘Hyderabaddie’ gave us room to be fun, disruptive, and stay true to youth culture. That’s exactly what Uber Moto is about too—freedom, speed, and style.”
Instead of using a star as a passive face, the team built a character that plays an active role in storytelling. This approach helps the campaign feel more organic and memorable.
Designed for Scroll-First Audiences
The campaign is crafted for social platforms. Short films, snackable content, and catchy visuals help Uber connect with users who live on Instagram, YouTube, and reels. It’s not just entertaining—it’s also functional, reinforcing how Uber Moto fits into daily life.
Credits
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Brand: Uber India
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Agency: FCB India
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Chief Creative Officer: Mayuresh Dubhashi
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Director: Lendrick Kumar
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Production House: 456 Studios
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Marketing Team: Ameya Velankar, Andy Morley, Adam Ledbury, Tanya Malhotra
