Publicis Groupe South Asia has announced the appointment of Paritosh Srivastava as the new Chief Executive Officer of BBH India. He will take on this role in addition to his current responsibilities as CEO of Saatchi & Saatchi India, Saatchi Propagate India, and as a part of the leadership team at Publicis Groupe South Asia.
Building Stronger Leadership Across Agencies
In his expanded role, Paritosh will collaborate closely with Himanshu Saxena (Managing Director & COO, BBH India) and Parikshit Bhattacharyya (Chief Creative Officer) to strengthen the agency’s strategic growth. Together, they aim to enhance the Power of One approach, which integrates creative, strategy, and media under one roof.
Alongside him, Snehasis Bose joins BBH India as Group Chief Strategy Officer. He will retain his existing role at Saatchi & Saatchi India and Saatchi Propagate India, continuing to oversee strategy across the board.
Experienced Leaders at the Helm
With over 25 years in the industry, Paritosh has deep expertise across multiple categories, including FMCG, auto, BFSI, retail, beauty, fintech, and e-commerce. Since joining Publicis Groupe in 2011, he has led transformative work for a wide range of clients, always focused on delivering real business impact.
Snehasis, also a seasoned strategist, brings strong leadership and insight-driven thinking to the table. Over the years, he has built impactful brand strategies for Hero MotoCorp, Audi, Renault, ITC, Zepto, and Nivea, among others.
BBH’s Core Team Continues to Grow Stronger
Himanshu Saxena, who joined BBH India in 2022, has extensive experience across advertising, PR, brand management, and digital marketing. His career spans both agency and corporate sides of communication.
Parikshit Bhattacharyya, BBH India’s CCO since 2023, has led campaigns for global giants like Apple, Airbnb, Adidas, Land Rover, and HSBC. His creative vision continues to shape the agency’s modern approach to storytelling.
Voices from the Group and the New CEO
Anupriya Acharya, CEO – South Asia, Publicis Groupe, said:
“These appointments are a clear step toward elevating BBH India’s capabilities. Paritosh has consistently shown how creative thinking and business strategy can come together through the Power of One model. I’m excited to see what the leadership team will achieve next.”
In response, Paritosh Srivastava shared:
“I’m thrilled to lead BBH India alongside such a talented team. Our focus will be on modern creativity—helping brands navigate today’s complexities with bold, integrated thinking. At the same time, we’ll continue leveraging the strength and scale of Publicis Groupe.”
