Traya, the health-tech brand known for its science-backed hair loss treatments, has launched a new brand film titled “Umeed Nahi Yakeen Karo!” The campaign features a powerful voiceover by renowned lyricist and screenwriter Javed Akhtar, bringing emotional weight to a conversation that impacts millions.
From Hope to Belief: A New Narrative in Hair Loss Treatment
Building on its earlier #HopeForHair campaign, Traya is now taking the conversation a step further. This time, the focus shifts from simply hoping for change to actively believing in solutions grounded in science.
The campaign addresses the emotional frustration many men face when battling hair loss. It reflects on the disappointment caused by home remedies and misleading promises. In contrast, Traya presents a treatment path backed by clinical data and real results.
Why Javed Akhtar’s Voice Matters
“Hair loss goes deeper than appearances—it affects confidence, identity, and self-worth,” said Saloni Anand, Co-founder of Traya. “With this campaign, we want to move people from doubt to belief. Javed Akhtar’s voice brings depth and credibility to our message. It reflects both emotion and authenticity.”
His narration speaks directly to men who feel let down by false claims. The script, powered by his voice, offers reassurance that real results are possible—through science, not shortcuts.
A Multi-Platform Rollout
The campaign film debuted on YouTube and is also being promoted on Facebook and Instagram. Beyond public platforms, Traya is using email, WhatsApp marketing, and internal communications to drive further reach.
The brand hopes to not only educate but also inspire—by showing real, attainable results rather than idealized outcomes.
Changing the Conversation Around Hair Loss
Traya’s campaign is about more than selling a product. It’s about restoring confidence and shifting public perception around hair loss. With science at its core and storytelling as its strength, “Umeed Nahi Yakeen Karo!” aims to build trust in a category often cluttered with quick fixes and empty promises.
